Paul Markgraff

PAUL MARKGRAFF

I am a versatile media professional adept in efficient content generation, multimedia production, AI integration, and team leadership. I possess a comprehensive suite of skills spanning editorial, graphic design, video capture/production, photography, sales, marketing, social media, web development, and AI-driven optimization. I offer my abilities as a holistic solution for a dynamic media environment that demands multiple, expert-level skillsets from a single employee.

EMPLOYMENT HISTORY

2011-2023

Three Cycle MediaVP, Media & Managing Editor
236 W Main Street, Cambridge, WI 53523

2009-2011

Lessiter Media, eMedia Director
16655 W Wisconsin Avenue, Brookfield, WI 53005

2001-2009

Pfingsten Publishing, Online Ops Manager
730 Madison Avenue, Fort Atkinson, WI 53538

CONTENT

Collaborated on editorial and marketing projects with renowned organizations like the NFL, NCAA, American Football Coaches Association (AFCA), Collegiate Strength and Conditioning Coaches Association (CSCCa), Athletic Equipment Manufacturers Association (AEMA), National Athletic Trainers Association (NATA), the Wisconsin Football Coaches Association (WFCA), Industrial Supply Association (ISA), Detroit Lions, Baltimore Ravens, New England Patriots and the Green Bay Packers, always meeting deadlines.

Generated 1,000+ pieces of print and digital content, covering diverse topics from sports coaching to industrial manufacturing, for AFCA Magazine, CSCCa Magazine, Progressive Distributor magazine, Farm Equipment magazine, and many more.

Skilled interviewer with experience in various formats, including in-person, phone, audio, and video. Efficient writer, producing content independently or collaboratively with AI, ranging from 500-3,500 words. Excel at crafting editorial content that resonates with readers, blending meticulous research with compelling storytelling. I am also adept at collaborating with various AIs to create compelling content. 

Notable interviews and articles include the following.

Public Figures

 

NFL & NCAA Division I Head Football Coaches

GRAPHICS, VIDEO, PRODUCTION

GRAPHICS

Proficient in diverse production environments, expert in Photoshop, Premiere Rush, familiar with entire Adobe CS. With a strong eye for aesthetics and a deep understanding of visual communication, I excel in creating compelling graphic designs that elevate brand identity and engage audiences. Here are some recent examples of print and digital advertisements.

VIDEO

Honed my skills in video production to create compelling narratives that engage and inform. Expertise spans from pre-production planning to post-production editing, ensuring seamless and professional final products. Skilled in live and Zoom video capture and editing (iMovie / Adobe Premiere Rush), color correction, sound design, and layout. Versatile in producing conventional, 360 and VR videos using standard and machine learning techniques. Built and managed multiple, interwoven YouTube channels. Accumulated over 1 million views, 1,138 subscribers, 26,000 hours watched across 799 videos, with significant engagement in the 18-44 age demographic, for Three Cycle Media.

  • Football Coach Daily – 744,300 views, 19,400 hours watched, 935 Subscribers, 18-44 years old, 496 videos
  • CSCCa Monthly (ARCHIVED) – 207,200 views, 5,400 hours watched, 124 Subscribers, 18-44 years old, 137 videos
  • Prep Strength Coach – 3,200 views, 48 hours watched, 34 Subscribers, 18-44 years old, 96 videos
  • Three Cycle Strength [PODCAST/VIDEO] – 6,900 views, 1,000 hours watched, 122 Subscribers, 18-44 years old, 40 videos
  • Paul Markgraff – 67,200 views, 328 hours watched, 23 subscribers, 25-44 years old, 30 videos
  • 360-Degree Videos – Make sure to click and drag on the videos in the YouTube window. These are all viewable and interactive within a VR headset. 
 

PRODUCTION

Skilled in managing end-to-end print and digital production processes, multimedia ad creation, and project scheduling/execution, with a superb ability to perceive and align branding, design, editorial and sales targets. Led the charge on various publications that span multiple industries and interests. My roles have ranged from editor to layout designer to production manager to ad designer and salesperson, giving me a well-rounded understanding of production processes. Click the links below for examples of several print magazines I produced.

SALES & MARKETING

Grew sales on print, digital, trade show and convention sponsorship from $0 to $1.7 million/year for the American Football Coaches Association (AFCA) with 150+ national accounts over a 10-year period. Grew marketing agency project-based sales from $0 to $250,000 with 50+ local accounts over a 12-year period for Three Cycle Media. Launched and led sales for Prep Strength Coach in 2023, generating $150K in its first year, contributing $80K directly.

Delivered comprehensive marketing campaign creation, deployment and tracking, using tools like Google Analytics 4 (GA4), Yoast Search Engine Optimization (SEO), Meta Business Suite, Meta Ads Manager, Twitter Ads, Google Ads Platform (SEM / PPC), and Mailchimp / Constant Contact. Effectively managed multiple concurrent client projects from conception to conversion.

Grew and maintained a social media following of 60,000+ using native and third-party social platforms and management tools like Facebook, Twitter, Instagram, YouTube, Sprout Social, Hootsuite and CoSchedule. Drove brand awareness, engagement, and customer loyalty. Expertise includes content creation and refinement, analytics tracking, and community management. The following social channels under my direct management account for 61,342 followers, managed primarily through native interfaces, Sprout Social and Co-Schedule.

WEB DEV / ARTIFICIAL INTELLLIGENCE

Specialize in both front-end and back-end development. Built and optimized websites that are not only visually appealing but also highly functional. Proficient in HTML5 and CSS, and knowledgeable in javascript and python, working to ensure seamless user experiences and robust site architecture and security. Here are some recent examples of sites I’ve solely developed or made significant contributions to:

 
Instrumental in integrating and collaborating with GPT 4 for advanced natural language processing tasks. Expertise extends to image creation using neural networks and fine-tuning prompt engineering to achieve precise outcomes, resulting in improved productivity in writing original content after interview capture. Since introduction in March 2023, my team completed 15% more editorial tasks with speed improvements of over 20% with no decline in editorial quality. See examples of AI prompt engineering below.
 

Letters Of Recommendation

ARTEMIS IV LUNAR LANDING ENGINEER

NASA

Recommendation: Dedication & Adaptability

VICE PRESIDENT, MARKETING & PARTNERSHIPS

CHURCHILL DOWNS & THE KENTUCKY DERBY

Recommendation: Planning & Execution

CO-FOUNDER, JUST PLAY SOLUTIONS

Recommendation: Diversity, Equity & Inclusion

ASSISTANT HEAD FOOTBALL COACH

KANSAS STATE UNIVERSITY

Recommendation: Diversity, Equity & Inclusion

FOUNDER, RJM DESIGN

Recommendation: Production & Process

FOUNDER, WHITMAN WRITING INC.

Recommendation: Interviewing & Writing

INTERESTED IN LEARNING MORE? LET'S TALK!

PaulMarkgraff.com | 42 W Maple Lane, Milton, WI 53563 | [email protected] | (608) 658-8478