PAUL MARKGRAFF
I am a versatile media professional adept in efficient content generation, multimedia production, AI integration, and team leadership. I possess a comprehensive suite of skills spanning editorial, graphic design, video capture/production, photography, sales, marketing, social media, web development, and AI-driven optimization. I offer my abilities as a holistic solution for a dynamic media environment that demands multiple, expert-level skillsets from a single employee.
EMPLOYMENT HISTORY
2011-2023
Three Cycle Media, VP, Media & Managing Editor
236 W Main Street, Cambridge, WI 53523
2009-2011
Lessiter Media, eMedia Director
16655 W Wisconsin Avenue, Brookfield, WI 53005
2001-2009
Pfingsten Publishing, Online Ops Manager
730 Madison Avenue, Fort Atkinson, WI 53538
EDUCATION
University of Minnesota
Bachelor of Sciences, Journalism
CONTACT ME
CONTENT
Collaborated on editorial and marketing projects with renowned organizations like the NFL, NCAA, American Football Coaches Association (AFCA), Collegiate Strength and Conditioning Coaches Association (CSCCa), Athletic Equipment Manufacturers Association (AEMA), National Athletic Trainers Association (NATA), the Wisconsin Football Coaches Association (WFCA), Industrial Supply Association (ISA), Detroit Lions, Baltimore Ravens, New England Patriots and the Green Bay Packers, always meeting deadlines.
Generated 1,000+ pieces of print and digital content, covering diverse topics from sports coaching to industrial manufacturing, for AFCA Magazine, CSCCa Magazine, Progressive Distributor magazine, Farm Equipment magazine, and many more.
Skilled interviewer with experience in various formats, including in-person, phone, audio, and video. Efficient writer, producing content independently or collaboratively with AI, ranging from 500-3,500 words. Excel at crafting editorial content that resonates with readers, blending meticulous research with compelling storytelling. I am also adept at collaborating with various AIs to create compelling content.
Notable interviews and articles include the following.
Public Figures
- Greg Abel, Chairman, Berkshire Hathaway Energy
- Oree Banks, Civil Wrights Activist and Former HBCU Head Coach
- Yusef Johnson, Artemis IV Lunar Mission Flight Engineer and Integration Lead, NASA
- Rex Tillerson, 69th United States Secretary of State
- Roger Goodell, NFL Commissioner
- T. Boone Pickens, American Business Magnate and Financier
NFL & NCAA Division I Head Football Coaches
- Dave Aranda, Head Coach, Baylor University
- Mack Brown, Head Coach, University of North Carolina
- Pete Carroll, Head Coach & Executive Vice President, Seattle Seahawks
- John Harbaugh, Head Coach, Baltimore Ravens
- Mike London, Head Coach, William & Mary
- Van Malone, Assistant Head Coach, Kansas State University
- Nick Saban, Head Coach, University of Alabama, Article 1 | Article 2 | Article 3 | Article 4
- Bob Stoops, Former Head Coach, University of Oklahoma
- Steve Spurrier, Former Head Coach, University of Florida
- Kevin Sumlin, Former Head Coach, Texas A&M
- Dabo Swinney, Head Coach, Clemson University
GRAPHICS, VIDEO, PRODUCTION
GRAPHICS
Proficient in diverse production environments, expert in Photoshop, Premiere Rush, familiar with entire Adobe CS. With a strong eye for aesthetics and a deep understanding of visual communication, I excel in creating compelling graphic designs that elevate brand identity and engage audiences. Here are some recent examples of print and digital advertisements.
- Fathead Email Banner
- Hershey’s Half Page Ad
- Tulane University Full Page Ad
- GNC IAB Medium Rectangle
- Gameday Ready Recovery Zone Quarter Page Ad
VIDEO
Honed my skills in video production to create compelling narratives that engage and inform. Expertise spans from pre-production planning to post-production editing, ensuring seamless and professional final products. Skilled in live and Zoom video capture and editing (iMovie / Adobe Premiere Rush), color correction, sound design, and layout. Versatile in producing conventional, 360 and VR videos using standard and machine learning techniques. Built and managed multiple, interwoven YouTube channels. Accumulated over 1 million views, 1,138 subscribers, 26,000 hours watched across 799 videos, with significant engagement in the 18-44 age demographic, for Three Cycle Media.
Paul's Videos
- Football Coach Daily – 744,300 views, 19,400 hours watched, 935 Subscribers, 18-44 years old, 496 videos
- CSCCa Monthly (ARCHIVED) – 207,200 views, 5,400 hours watched, 124 Subscribers, 18-44 years old, 137 videos
- Prep Strength Coach – 3,200 views, 48 hours watched, 34 Subscribers, 18-44 years old, 96 videos
- Three Cycle Strength [PODCAST/VIDEO] – 6,900 views, 1,000 hours watched, 122 Subscribers, 18-44 years old, 40 videos
- Paul Markgraff – 67,200 views, 328 hours watched, 23 subscribers, 25-44 years old, 30 videos
- 360-Degree Videos – Make sure to click and drag on the videos in the YouTube window. These are all viewable and interactive within a VR headset.
PRODUCTION
Skilled in managing end-to-end print and digital production processes, multimedia ad creation, and project scheduling/execution, with a superb ability to perceive and align branding, design, editorial and sales targets. Led the charge on various publications that span multiple industries and interests. My roles have ranged from editor to layout designer to production manager to ad designer and salesperson, giving me a well-rounded understanding of production processes. Click the links below for examples of several print magazines I produced.
SALES & MARKETING
Grew sales on print, digital, trade show and convention sponsorship from $0 to $1.7 million/year for the American Football Coaches Association (AFCA) with 150+ national accounts over a 10-year period. Grew marketing agency project-based sales from $0 to $250,000 with 50+ local accounts over a 12-year period for Three Cycle Media. Launched and led sales for Prep Strength Coach in 2023, generating $150K in its first year, contributing $80K directly.
Delivered comprehensive marketing campaign creation, deployment and tracking, using tools like Google Analytics 4 (GA4), Yoast Search Engine Optimization (SEO), Meta Business Suite, Meta Ads Manager, Twitter Ads, Google Ads Platform (SEM / PPC), and Mailchimp / Constant Contact. Effectively managed multiple concurrent client projects from conception to conversion.
Grew and maintained a social media following of 60,000+ using native and third-party social platforms and management tools like Facebook, Twitter, Instagram, YouTube, Sprout Social, Hootsuite and CoSchedule. Drove brand awareness, engagement, and customer loyalty. Expertise includes content creation and refinement, analytics tracking, and community management. The following social channels under my direct management account for 61,342 followers, managed primarily through native interfaces, Sprout Social and Co-Schedule.
- Twitter – Strength Coaching For You (30,300 Followers)
- Twitter – Strength Coach Daily (14,400 Followers)
- Twitter – Strength Coach Today (6,335 Followers)
- Twitter – Three Cycle Strength (1,207 Followers)
- Twitter – Prep Strength Coach (95 Followers)
- Facebook – Football Coach Daily (4,500 Followers)
- Facebook – Football Product Review (3,800 Followers)
- Facebook – College Strength Coach (551 Followers)
- Facebook – Three Cycle Strength (131 Followers)
- Facebook – Prep Strength Coach (23 Followers)
WEB DEV / ARTIFICIAL INTELLLIGENCE
Specialize in both front-end and back-end development. Built and optimized websites that are not only visually appealing but also highly functional. Proficient in HTML5 and CSS, and knowledgeable in javascript and python, working to ensure seamless user experiences and robust site architecture and security. Here are some recent examples of sites I’ve solely developed or made significant contributions to:
- https://prepstrengthcoach.com
- https://prepathleticdirector.com
- http://www.riponathletic.com
- https://balancedbooksbybeth.com
- https://www.behlinglaw.com
- https://cambridge-foundation.org
- https://cambridgecap.net
Letters Of Recommendation
ARTEMIS IV LUNAR LANDING ENGINEER
NASA
Recommendation: Dedication & Adaptability
VICE PRESIDENT, MARKETING & PARTNERSHIPS
CHURCHILL DOWNS & THE KENTUCKY DERBY
Recommendation: Planning & Execution
CO-FOUNDER, JUST PLAY SOLUTIONS
Recommendation: Diversity, Equity & Inclusion
ASSISTANT HEAD FOOTBALL COACH
KANSAS STATE UNIVERSITY
Recommendation: Diversity, Equity & Inclusion
FOUNDER, RJM DESIGN
Recommendation: Production & Process
FOUNDER, WHITMAN WRITING INC.
Recommendation: Interviewing & Writing
Brayn.ai AI Toolkit
I designed and developed the Brayn.ai Artificial Intelligence Toolkit – as shown below – as a centralized repository of artificial intelligence and machine learning tools that are uniquely suited to journalistic and marketing endeavors. With this toolkit, I can track my usage costs, access stable and experimental tools and services, connect with software hubs, and attend my online AI classes and coursework.
AI-Built Demo Sites
LLM / Diffusion / AI MagicTools
Educational & How-To
AI News
From News.BensBites.co
- Meta Llama 3
- Meta claims both Llama 3 models beat similarly sized models like Gemini, Mistral, and Claude 3 in certain benchmarks; humans marked Llama 3 higher tha...
- FlyCode Payments – Stop losing revenue to failed payments, boost ARR by 6-8%
- Tabnine – The private, personalized, & protected AI coding assistant.
- OptimateAI – AI sales software, get paid & boost sales
PaulMarkgraff.com | 42 W Maple Lane, Milton, WI 53563 | [email protected] | (608) 658-8478